Advantages of Quantitative Research
- We use quantitative research to find patterns and trends in data that produces actionable insights.
- Quantitative research helps break down numbers into clear and understandable patterns.
- It shows relationships between variables that might otherwise go unnoticed.
- Tools like surveys and experiments make it easier to uncover meaningful trends.
- Statistical methods help bring structure to large amounts of raw data.
- With large sample sizes, it captures details that smaller studies might miss.
- By using consistent methods, it ensures the data tells an accurate story.
- Quantitative research reveals shifts and trends that occur over time.
- Analytical tools make it easier to repeat studies and confirm findings.
- Large datasets provide a full picture, showing both big trends and small details.
- Visuals like charts and graphs simplify the patterns for quick understanding.
Disadvantages of Quantitative Research
- Sometimes quantitative research overlooks personal experiences, which reduces overall effectiveness in understanding data.
- Numbers alone don’t always capture the emotions or motivations behind actions.
- Without personal stories, the data can feel incomplete and detached.
- Unique perspectives are often hidden when only aggregate trends are analyzed.
- Important cultural or situational factors might not show up in the data.
- Simplifying human behavior into numbers can miss key nuances.
- Decision-makers may feel unsure about insights that lack real-world context.