Market research is carried out as a systematic and objective process of collecting, analyzing, and interpreting information about markets. Its main features are accuracy, reliability, validity, relevance, and timeliness, which ensure dependable insights for sound decision-making.
- Good research means you work with facts, not guesses.
- You gain a clear picture of customer habits and needs.
- These insights help businesses shape stronger marketing strategies.
- Up-to-date information keeps decisions relevant in fast markets.